Thursday, September 11, 2008

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With post-convention polls tightening, some even showing a lead for John McCain, the transom is abuzz with advice for Barack Obama. TV's talking heads press their guests; 'What does he have to do?' Bloggers champion tactics that run the gamut from 'Hit back now and hit back hard' to 'Ignore Palin, just get back to inspiring people.' Nearly every admonishment includes some call for Obama to cut to the chase. Simplify the speeches, they say. Chop down the answers into blurbs that would look good on a refrigerator magnet.
But what all these freelance campaign managers miss is this: Barack doesn't think that way. He's not a refrigerator magnet guy. He thinks like history's best leaders; viewing the issue at hand from several directions, assuming the discussion is supposed to produce insight or discovery, and speaking while honest analysis churns away on the inside. He doesn't do rote. So it's almost impossible for him to speak in sound bites because he doesn't think in sound bites




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